Direct collaborations
Tracks and social media
accounts connect directly.
Connecting music
with content
Musin is a music promotion platform
that connects music with content creators.
3,818
Tracks available now
8,024
Content creators active
Promote music
Join to reach new audiences and build engagement around your music through social media content.
Create content
Join to discover music that fits your content and get paid to feature it in your social media posts.
Inside
Musin app
Music campaign
Music artists upload a track and
define the campaign parameters.
Accounts selection
Music artists choose accounts
to post with their track.
Track selection
Content creators choose
tracks to post with.
Direct payments
Funds are released after
each paid post is confirmed.
Why Musin
Choice on both sides
Artists choose who posts.
Creators choose what to post with.
Authentic engagement
Music reaches new audiences
through different content creators.
FAQ
How do payments work?
Every payment follows the same timeline, and it works the same way for artists and creators.
A post qualifies when it uses the campaign track, is published inside the campaign period, and keeps the track for the required timeframe if the artist set one. When the creator submits the post link, Musin records its publish date automatically.
The payment is then calculated and released 14 days after that publish date, or when the campaign ends — whichever comes first. Campaigns run for a maximum of 30 days, so no payment is ever further away than that.
The artist can confirm a post at any point before that moment, which marks it dispute-free. Confirming does not release the payment sooner, and staying silent does not hold it back.
How is a creator’s payment calculated?
Every creator sets a fixed price per post. The payout is a percentage of that price, decided by how the post actually performed.
At the moment of payout — 14 days after publication, or campaign end, whichever comes first — Musin measures two things:
- Reach: views compared with the account’s follower count.
- Engagement: likes, comments, shares and saves compared with views.
Both are judged against what is normal for an account of that size on that platform, so a small account is never measured against a large one.
Weak on both measures pays 50% of the listed price. Strong on both pays 110%. Everything else — an ordinary result, or strong on one measure but not the other — pays the full 100%.
An artist’s cost is therefore capped even if a post goes viral, and a creator is never paid nothing for a post that qualified.
What does Musin charge?
Joining Musin is free. There are no listing fees and no subscriptions, and nothing is charged until a campaign is launched.
There are two charges on the platform:
- Creators pay a 20% commission, taken when they withdraw their balance — not when a post is confirmed.
- Artists pay a 10% platform fee on the funds they deposit into a campaign.
How do withdrawals work?
Creators can withdraw their balance once every 14 days. Earnings from qualified posts build up in the balance between withdrawals, so everything earned can be taken out in a single transfer, and the 20% commission is applied at that point.
Artists can withdraw whatever is left of their reserved funds once a campaign ends, including amounts held back from posts that paid below the listed price.
All payouts run through Stripe, in local currency where supported.
What follower count do I need to start earning?
100 followers is enough to start as a content creator. Your follower count sets the upper limit on the price you can ask per post.
How does Musin verify accounts?
Every content creator connects their account through an official login with Instagram, TikTok, or YouTube. This confirms real account ownership and lets Musin pull verified follower and performance data directly from the platform, rather than relying on self-reported numbers.
Which platforms are supported?
TikTok, Instagram and YouTube for posting, Spotify for tracks, and Stripe for payouts.
Why does content drive music discovery?
People discover music while watching videos they already enjoy. When a track becomes part of relevant social content it reaches audiences in a natural and memorable context.
How is content-based promotion different from traditional advertising?
Traditional advertising asks people to stop and pay attention. Content-based promotion places music inside something they already chose to watch.
Why use Musin instead of arranging collaborations manually?
Musin brings track discovery, account selection, campaign management, post confirmation and payments into one place instead of relying on scattered messages, spreadsheets and individual negotiations.