Direct collaborations
Tracks and social media
accounts connect directly.
Connecting music
with content
Musin is a music promotion marketplace
that connects music with content creators.
3,818
Tracks available now
8,024
Content creators active
Music
Join to reach new audiences and build engagement around your music through social media content.
Content
Join to discover music that fits your content and get paid to feature it in your social media posts.
Inside
Musin app
Music campaign
Music artists upload a track and
define the campaign parameters.
Accounts selection
Music artists choose accounts
to post with their track.
Track selection
Content creators choose
tracks to post with.
Direct payments
Funds are released after
each paid post is confirmed.
Why Musin
Choice on both sides
Artists choose who posts.
Creators choose what to post with.
Authentic engagement
Music reaches new audiences
through different content creators.
FAQ
How is music matched with content creators?
Artists and creators describe their music and content using the same tags:
- Theme — what the song or content is about, for example Love, Party or Adventure
- Feel — the mood, for example Chill, Energetic or Emotional
- Genre and subgenre — the music styles a creator prefers to post with
Musin matches tracks and creators whose tags overlap. Artists can also filter creators by post price to stay within their budget.
How do payments work?
Each creator sets a fixed price per post. The most they can charge depends on their follower count and the platform they post on, so bigger accounts can charge more and smaller accounts charge less.
Example: with 10,000 followers the limit is about $38 on Instagram, $32 on TikTok and $25 on YouTube. Every account can charge at least $5.
A post qualifies for payment when it:
- uses the campaign track
- is published during the campaign
- keeps the track up for the required time, if the artist set one
Once the creator submits the post link, Musin records the publish date. The payment is released 14 days after publishing, or when the campaign ends, whichever comes first. Campaigns last up to 30 days, so payment never takes longer than that.
The artist can confirm a post earlier to mark it as dispute-free. This doesn’t speed up payment, and not confirming doesn’t delay it.
How is a creator’s payment calculated?
It’s simple: a creator gets their listed post price for every qualified post.
The price is set by the creator, up to the limit their follower count and platform allow. There are no performance bonuses and no deductions — the artist pays exactly the price they see, and the creator earns exactly the price they set, minus Musin’s commission when they withdraw.
What does Musin charge?
Joining Musin is free. There are no listing fees and no subscriptions, and nothing is charged until a campaign is launched.
There are two charges on the marketplace:
- Creators pay a 20% commission, taken when they withdraw their balance — not when a post is confirmed.
- Artists pay a 10% marketplace fee on the funds they deposit into a campaign.
How do withdrawals work?
Creators: earnings from qualified posts collect in the creator’s balance. They can withdraw once every 14 days, and everything earned comes out in one transfer. Musin’s 20% commission is taken at that point.
Artists: when a campaign ends, any campaign funds that were not spent can be withdrawn.
All payouts go through Stripe, in local currency where supported.
What follower count do I need to start earning?
100 followers is enough to start as a content creator. Your follower count sets the upper limit on the price you can ask per post.
How does Musin verify accounts?
Every content creator connects their account through an official login with Instagram, TikTok, or YouTube. This confirms real account ownership and lets Musin pull verified follower and performance data directly from the platform, rather than relying on self-reported numbers.
Which platforms are supported?
TikTok, Instagram and YouTube for posting, Spotify for tracks, and Stripe for payouts.
Why does content drive music discovery?
People discover music while watching videos they already enjoy. When a track becomes part of relevant social content it reaches audiences in a natural and memorable context.
How is content-based promotion different from traditional advertising?
Traditional advertising asks people to stop and pay attention. Content-based promotion places music inside something they already chose to watch.
Why use Musin instead of arranging collaborations manually?
Musin brings track discovery, account selection, campaign management, post confirmation and payments into one place instead of relying on scattered messages, spreadsheets and individual negotiations.